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ICSC Smartbrief's Best of 2012: Innovative Shopping Center Play Areas

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December 12, 2012

“If kids can play, will moms shop? Yes, says the Wall Street Journal report. It's true that the once-humble play area has become shopping malls' new secret weapons, and our customers' experience proves it,” says David O’Niones, VP Retail, PLAYTIME.  And David should know, as he has helped scores of shopping centers design, develop and install new indoor and outdoor shopping center play areas this year.   

Here are just some of the most innovative playscapes in 2012 from retail leaders and PLAYTIME newcomers across the industry.

CBL Properties CW Capital General Growth Partners Jones Lang LaSalle Morguard Investments Rouse Properties Simon Property Group Taubman Westfield Wilmorite

PLAYTIME looks forward to continued growth in the retail and shopping center market in 2013.

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