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ICSC Smartbrief's Best of 2012: Innovative Shopping Center Play Areas
December 12, 2012
“If kids can play, will moms shop? Yes, says the Wall Street Journal report. It's true that the once-humble play area has become shopping malls' new secret weapons, and our customers' experience proves it,” says David O’Niones, VP Retail, PLAYTIME. And David should know, as he has helped scores of shopping centers design, develop and install new indoor and outdoor shopping center play areas this year.
Here are just some of the most innovative playscapes in 2012 from retail leaders and PLAYTIME newcomers across the industry.
- Fort Myers, FL: Gulf Coast Town Center Draws Families with Pirate’s Cove Outdoor Play Area
- Louisville, KY: Jefferson Mall Helps Parents “Stick Around Longer" with Indoor Play Area
- Knoxville, TN and Chattanooga, TN: Two PLAYTIME Mall Play Areas, CBL’s East Towne Mall and Hamilton Place Mall, recognized for “Outstanding Marketing” at ICSC 2012 MAXI Awards
- Houston, TX: Wild West Rolls Through GGP's Willowbrook Mall Playground
- Boise, ID: GGP's Boise Town Square Retail Mix Built Around Fun, Safe Play Area for Shoppers
- West Dundee, IL: Spring Hill Mall Remodel Delights Families with New, Interactive Indoor Play Area
- Plano, TX: Rouse Properties' Collin Creek Mall Opens Sparkly New Indoor Play Area
- Ridgeland, MS: Northpark Mall Creates “Incredible Differentiator” With New Indoor Play Area
- Woodbrige, VA: Potomac Mills Creates Unique, Virginia-Themed Indoor Play Area
- Lake Grove, NY: Smith Haven Mall’s New Indoor Play Area Helps Cohen Children’s Medical Center Promote it’s Brand and Wellness
- Fairlawn, OH: Summit Mall Responds to Customer Requests and See Traffic Increase with new Indoor Play Area
- Gurnee, IL: New Indoor Play Area at Gurnee Mills ®, a Simon Mall, Lets Kids Burn Off Energy
- Salt Lake City, UT: Thousands fill Utah's Sprawling New City Creek Center, Featuring Dinosaur-Themed Indoor Play Area
- Sherman Oaks, CA: Westfield® Fashion Square Play Area Blends Fun, Beauty and History
- Lincoln, NE: Sound Adds “Element of Surprise” to New Westfield Gateway Indoor Play Area
- Annapolis, MD: Westfield Annapolis Mall Gives More to Families
- Tampa, FL: Westfield Brandon Mall Opens Sesame Street Safari of Fun Indoor Play Area
- Rochester, NY: The Mall at Greece Ridge Attracts Families and Honors History with New Indoor Play Area
PLAYTIME looks forward to continued growth in the retail and shopping center market in 2013.