Volusia Mall, owned by CBL & Associates, opened the nation’s first Garfield & Friends themed play area. The Garfield play area was sponsored by Jon Hall/Ritchey Automotive, which also sponsored the mall’s previous play area. Additionally, both of Volusia Mall’s most recent play areas were designed, manufactured and installed by PLAYTIME, LLC, which has an exclusive licensing agreement with Paws, Inc., owner of Garfield & Friends.
“Jon Hall/Ritchey Automotive loved the Garfield the Cat theme immediately but they also wanted to tie it into Daytona Beach somehow,” says Marketing Director Mandy York. “PLAYTIME came up with ‘Garfield on the Beach’ and gave us several renderings and options. The result is a one-of-a-kind Garfield play area!”
- Type: Indoor Play Area
- Market: Retail/Lifestyle
- Theme: Brand/Licensed Characters
- Sponsor: Jon Hall/Ritchey Automotive
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