It was time for the popular 14-year-old PLAYTIME play area at Polaris Fashion Place to undergo a makeover and everyone involved wanted to push the envelope to surprise shoppers with a one-of-a-kind play experience. PLAYTIME and WP Glimcher, the property’s developer, worked with sponsor Columbus Zoo and Aquarium to add more animal play elements and to ensure that all of the new species featured in the play area were currently living at the Zoo.
“Retailers around the play area are thrilled with the additional traffic it has added. Happy families are always a nice thing for a mall to enjoy,” said general manager Michael Minns.
- Type: Indoor Play Area
- Market: Retail/Lifestyle
- Theme: Animal/Zoo
- Sponsor: Columbus Zoo and Aquarium
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