Parque Arauco Shopping Center in Santiago, Chile recently unveiled a Hello Kitty® licensed soft play area, offering a new type of amenity to Chilean shoppers. Parque Arauco is the third-largest South American shopping mall company with centers in Chile, Peru and Colombia.
“Indoor play areas are very uncommon here,” says Rocio Espinoza, a partner with PLAYTIME Chile. “With this one-of-a-kind play area, Parque Arauco is opening up a new amenity and a new form of sponsorship to local and national companies.” (Read the full story here.)
- Type: Indoor Play Area
- Market: Retail/Lifestyle
- Theme: Brand/Licensed Characters
- Sponsor: Babysec