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Each PLAYTIME play area is custom designed and handcrafted to make it a one-of-a-kind destination. Hosts and sponsors welcome the opportunity to display their brand in a unique environment that families visit again and again. Click on the category in the top bar to view by market, theme or type.

  • Parque Arauco, Santiago, Chile

    Parque Arauco Shopping Center in Santiago, Chile recently unveiled a Hello Kitty® licensed soft play area, offering a new type of amenity to Chilean shoppers. Parque Arauco is the third-largest South American shopping mall company with centers in Chile, Peru and Colombia.

    “Indoor play areas are very uncommon here,” says Rocio Espinoza, a partner with PLAYTIME Chile. “With this one-of-a-kind play area, Parque Arauco is opening up a new amenity and a new form of sponsorship to local and national companies.” (Read the full story here.)

    • Type: Indoor Play Area
    • Market: Retail/Lifestyle
    • Theme: Brand/Licensed Characters
    • Sponsor: Babysec
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