Showcase

Each PLAYTIME play area is custom designed and handcrafted to make it a one-of-a-kind destination. Hosts and sponsors welcome the opportunity to display their brand in a unique environment that families visit again and again. Click on the category in the top bar to view by market, theme or type.

  • Outlet Village Belaya Dacha, Moscow, Russia

    “Americans have long expected amenities that help to entertain families, turning shopping trips into all-day excursions. Now, Russian parents – and retailers – are starting to experience the same benefits,” said Natalia Oreshina, co-owner of Art Playtime, the sole representative of PLAYTIME products in Russia.

    Outlet Village Belaya Dacha, owned by Hines International, opened in August 2012 near Moscow to become the first outlet in Russia, an open-air shopping destination with cozy streets, squares and fountains. After a shopping marathon, the visitors to Outlet Village Belaya Dacha can relax and have a cup of tea in a restaurant or a café, and children can have a good time in a PLAYTIME playground.

    • Type: Indoor Play Area
    • Market: Retail/Lifestyle
    • Theme: Castle/Fairy Tale
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