Located in Cary, NC, Cary Towne Center serves a demographic with a high median income, including lots of young families and stay-at-home moms. As CBL & Associates Properties considered renovating the mall to better serve this clientele, they knew that getting young families into the center was a priority.
“This was one of those fun projects in which the client kept pushing the envelope, clearly wanting to give their customers something unique,” says Jeff Evans, PLAYTIME’s Director of Business Development. “After hearing what was important to the sponsor, we were inspired with a theme we’d never done: Art in the Eyes of a Child. Our design team and artists – and even our installation team – hit this one out of the park!”
- Type: Indoor Play Area
- Market: Retail/Lifestyle
- Theme: The Arts
- Sponsor: celito.net