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Each PLAYTIME play area is custom designed and handcrafted to make it a one-of-a-kind destination. Hosts and sponsors welcome the opportunity to display their brand in a unique environment that families visit again and again. Click on the category in the top bar to view by market, theme or type.

  • Asheville Mall Fisher Price, Asheville, NC

    CBL & Associates Properties, Inc. and PLAYTIME, LLC are pleased to announce a multi-year partnership with Fisher-Price, Inc., one of the world’s leading infant and preschool toy manufacturers, and a subsidiary of Mattel, Inc., to design soft play area attractions at select CBL centers nationwide.

    “We are thrilled to be the first shopping center owner to partner with Fisher-Price on such a project,” said Stephen Lebovitz, President and CEO of CBL & Associates Properties, Inc. “Children’s play areas have always been an important amenity at CBL shopping centers. This partnership will allow us to provide families and children an unparalleled experience with characters and toys they know and love.”

    • Type: Indoor Play Area
    • Market: Retail & Shopping Centers
    • Theme:
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