News
 | February 22, 2012 | New Frolic Brooklyn Play Area Caters to Rock ‘n Rollers “Love, Children & Rock ‘n Roll!” That’s the motto of a new indoor play area for children in Williamsburg, Brooklyn. “Frolic” opened to crowds of happy kids and moms, who raved about the custom, rock ‘n roll themed play area. “We’ve had an overwhelming response to our play area,” says co-owner Carey Balogh. read more > |
 | February 20, 2012 | Edmonton International Airport Expands, Adds Two New Play Areas
“EIA takes its passenger experience very seriously and we want to create a memorable and positive experience for every person that passes through our doors,” says Kirstin Brown, Manager of Passenger Experience. “This includes families and our smallest passengers – the children. This indoor play area is perfect for them.”
Edmonton International Airport (EIA), located in Edmonton, Alberta, Canada, has already opened two phases of a three-phase expansion. Phase two, which opened February 11, 2012, increased the airport’s footprint by 50% and included nine additional gates, all for travel to the United States. read more > |
 | February 10, 2012 | Sound Adds “Element of Surprise” to New Westfield Gateway Indoor Play Area “I see parents getting more involved with their kids on the indoor play elements,” says Ryan Bouc, Marketing Director. “This new Play Space is more fun for everyone because there are a lot of sounds incorporated into the elements.” read more > |
 | January 25, 2012 | Northpark Mall Creates “Incredible Differentiator” With New Indoor Play Area “We are the only enclosed shopping center in the market,” says Susan C. Sgrignoli, General Manager. “Adding a family friendly amenity like an indoor playground will truly make us different and special. This play area is going to be an incredible market differentiator for us.” read more > |
 | January 20, 2012 | More Singapore Malls Catering to Families AsiaOne News recently reported that retailers are keen to invest in family-friendly measures. "There is only so much retailers can do to differentiate themselves in the area of merchandise. They have to differentiate through the kind of services they provide." read more > |
 | January 13, 2012 | Westfield® Fashion Square Play Area Blends Fun, Beauty and History “Honestly, it’s one of the most beautiful things I’ve ever seen in a shopping center,” says Juliet Mothershed, Director of Marketing, Westfield Fashion Square. “It’s even compelling to adults. When I give tours to partners and other visitors, I take them there. It’s a beautiful destination.” read more > |
 | January 1, 2012 | Ring in the New Year with PLAYTIME Themed Indoor Soft Play Areas WHAT DO GARFIELD AND COOKIE MONSTER HAVE IN COMMON? It's PLAYTIME! With new exclusive licensing agreements with Sesame Workshop and PAWS, Inc., PLAYTIME is inviting family-friendly retail and commercial centers to bring the Garfield or Sesame Street characters to life using gorgeous 3D, soft foam play elements in 2012. read more > |
 | December 2, 2011 | CBL's Hamilton Place Showcases Multi-Million-Dollar Renovation and Sponsor with New Indoor Play Area “With Hamilton Place being a super-regional shopping center, we felt like the indoor play area was such a popular shopper amenity that we had to update,” said Jim Ward, senior director of brand development, CBL & Associates Properties, Inc. "Plus, our play area reaches our sponsor's target demographic and provides a unique forum to connect with millions of consumers.” read more > |
 | November 17, 2011 | Play Area Sponsor Reaches Over 20 Million People A Year For Fraction of Cost of Advertising “Play areas bring families together,” says Debbie Milhouse, CBL & Associates’ Regional Director of Brand Development. “This also gives the sponsor an opportunity to interact and engage with consumers. On a quarterly basis, hospital staff will come to the mall to perform blood pressure checks and screenings, introducing them directly to potential patients.” read more > |
 | November 16, 2011 | Garfield and Friends Come Out to Play Thanks to Partnership Between PLAYTIME and Paws, Inc. Jim Davis, Garfield creator and Paws President and CEO, says, “In his wry little heart, Garfield loves his friends and he loves kids. We’re excited to work with PLAYTIME as they bring the Garfield brand to life in gorgeous 3D, soft-sculpted foam play elements for children.” read more > |
