Blog: Playtime Today

  • The McDonald’s Edge: Entertainment


    Restaurants are all talking about the “experience” that they provide to customers. Smart McDonald’s franchise owners know this and are already ahead of the curve.

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  • The Most Generous Sponsors of PLAYTIME


    Retail destinations attract millions of visitors, which make them productive opportunities for multi-year contracts with brand sponsors. The generous sponsors of PLAYTIME include consumer brands, children’s hospitals, museums and zoos, and local companies. Why do sponsors invest in play?

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  • Secaucus, NJ replaces 10 Outdoor Playgrounds


    Just minutes away from New York City, yet offering a peaceful suburban community feel, Secaucus, NJ is home to a growing population of families with young children. It’s also home to a mayor who is more than a little passionate about giving children opportunities to play in outdoor playgrounds. “Nothing makes me happier than to […]

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  • Shopping Centers Focus More on Entertainment


    “Centers will focus even more energy on consumer desire for value and entertainment in 2016,” CoStar reports. Developers and local sponsors are partnering with PLAYTIME to better serve customers. What are they doing to engage more families?

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  • Water Spitting Rattlesnakes: Water Park Trends


    PLAYTIME has partnered with Typhoon Texas in designing two custom water play areas for a new water park planned in Katy, TX reported: A groundbreaking ceremony Aug. 18 held on a 25-acre plot next to Katy Mills Mall revealed the suburb is getting ready to build Texas’ next large water park, “Typhoon Texas,” which project […]

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  • The Challenge to Be New and Cutting Edge


    The challenge to be new and cutting edge, while focusing on the core business were the objectives of Taubman, Westfield, Blackstone Group, Starwood Retail, WP Glimcher and others in 2015. How are leading retail developers keeping the perfect combination of shopping and entertainment fresh and fun in 2016?

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  • Avalon in Georgia Entertains Kids with Squirrelly Play Area


    “North American Properties is all about creating experiential developments,” says Liz Gillespie, Partner and VP of Marketing. “We toured the best of the best in experiential mixed-use properties around the country and selected the elements and amenities that make each special and successful and incorporated them into the Avalon experience.” A new play area was […]

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  • PLAYTIME Creates Play Areas for Kids Locally and Worldwide


    Today, Playtime’s custom soft play areas can be found not just in malls across the world but airports, stadiums, restaurants, dentist offices and fitness centers. The company has completed 2,500 projects in more than 40 countries on five continents. The company recently hosted a crew from the Denver Post, including writer Emilie Rusch and photographer Helen H. Richardson. Here is their story.

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  • PLAYTIME Creative Director Jon Norby Designs for How Children Learn


    PLAYTIME creative director Jon Norby talks about how play areas are designed for children to use their imaginations, experiment, take risks, and to increase coordination.

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