Best of 2015 and What’s Next For 2016

“When you have the perfect combination . . . you don’t mess with it,” offers the classic Reese’s Peanut Butter Cups ad. The challenge to be new and cutting edge, while focusing on the core business were the objectives of Taubman, Westfield, Blackstone Group, Starwood Retail, WP Glimcher and others in 2015. How are leading retail developers keeping the perfect combination of shopping and entertainment fresh and fun in 2016? With classic design, architectural accents, licensed brands, interactive technology, local sponsorship and iconic and fun play area themes. Click below to view and download case studies now.

  • CHERRY CREEK SHOPPING CENTER, DENVER, CO

    Sponsor Denver Museum of Nature and Science challenged us to bring dinosaurs to life in a way that both meets their educational goals and is fun and inviting for kids.

  • CRANBOURNE PARK, VICTORIA, AUSTRALIA

    Vicinity Centres’ shopping center extended the age range with a dynamic play area with high tech and low tech interactive games, and high and low profile climbing structures at either end of the indoor play area.

  • GREENBRIAR MALL, ATLANTA, GA

    After years of interest from patrons asking for a play area, Hendon Properties’ Greenbriar Mall added a Little Footprints play area as a 50th Anniversary gift to the families of Atlanta.

  • GREENSBOROUGH PLAZA, VICTORIA, AUSTRALIA

    Blackstone Group’s Greensborough Plaza wanted to create a family destination by adding a unique play area in a prime location near its many children and family oriented retailers.

  • MONROEVILLE MALL, MONROEVILLE, PA

    CBL & Associates’ partnership with Fisher-Price® provides a timeless play area design that connects with families and play area sponsors. The iconic brand elements bring out the nostalgia of playing with these toys when we were kids.

  • SOUTHWEST PLAZA, LITTLETON, CO

    General Growth Properties’ shopping center went through a major renovation and included a unique in-line play area as a main feature.

  • THE MALL AT FAIRFIELD COMMONS, BEAVERCREEK, OH

    Sponsor Soin Medical Center’s goal was to create a larger than life, medical-themed play area at the WP Glimcher center to familiarize children and families on how they support the community.

  • THE SHOPS AT WILLOW BEND, PLANO, TX

    To further root their commitment to the well-being of the community, it was a natural fit for the Medical Center of Plano to sponsor the Starwood Retail Partners’ mall play area with a theme that mirrors a local historic park.

  • WESTFIELD KOTARA, KOTARA, AUSTRALIA

    The garden play area at Westfield Kotara is simple and inviting for young kids. We installed one of our newest interactive play features, PXLPLAY™, an illuminated surface that responds to touch by changing color, brightness and pattern.

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