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Garfield and Friends Come Out to Play Thanks to Partnership Between PLAYTIME and Paws, Inc.
November 16, 2011
Jim Davis, Garfield creator and Paws President and CEO, says, “In his wry little heart, Garfield loves his friends and he loves kids. We’re excited to work with PLAYTIME as they bring the Garfield brand to life in gorgeous 3D, soft-sculpted foam play elements for children.”PLAYTIME LLC, the global provider of unique, interactive play areas, has entered into an exclusive licensing agreement with Paws, Inc., home of the world-famous and notoriously funny fat cat, Garfield. This agreement enables PLAYTIME to create sculpted Garfield play areas for malls, retail outlets and other locations.
“We are quite pleased to have teamed up with Garfield, the self-proclaimed ‘wisecracking, nap-taking, coffee-guzzling, lasagna-loving, spider-whacking, mailman-mauling, dog-punting, fat cat!’” says Mik
e Evans, PLAYTIME President and CEO. “Parents and children alike adore the Garfield brand and this partnership with Paws enables us to offer select customers a powerful brand differentiator.”PLAYTIME is actively seeking partner(s) to work together on a multi-year rollout of Garfield branded, indoor soft play areas. In preparation for this, the PLAYTIME and Paws design teams are working closely together to develop preferred playground design concepts.
“Our artists are already coming up with ideas to match these iconic characters’ personalities,” says Evans. “We get to create indoor play structures out of the likes of Garfield, Odie, Nermal and Pooky. Now we’re looking to align our design and manufacturing capabilities with a partner who is committed to a significant number of locations nationwide.”
PLAYTIME’s licensing agreement allows a partner to obtain an iconic branded indoor play area. It also enables them to bring in third party national or community sponsors to enhance the economics of adding this customer-friendly amenity.
Garfield was born on the comics pages on June 19, 1978 and quickly became the fastest growing and most widely syndicated comic strip ever. Today, the strip appears in over 2,400 newspapers and is read daily by 230 million people around the globe.
Englewood, CO-based PLAYTIME creates colorful, soft-sculpted foam indoor, outdoor and water play elements that nurture kids and their imaginations. Safe and durable, PLAYTIME’s smooth finish materials are naturally antibacterial, ensuring a healthy play environment for kids of all ages.
